Privacy Policy

Now Home Improvements ("we", "us", "our") is committed to protecting the privacy of everyone who uses our platform. This Privacy Policy explains what personal data we collect, how we use it, and your rights under UK data protection law — including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this policy carefully. By using our website and services at nowhomeimprovements.co.uk, you confirm that you have read and understood how we handle your personal data. Our registered address is: Now Home Improvements, [Registered Address], United Kingdom. If you have any questions about this policy or how we handle your data, contact us at: privacy@nowhomeimprovements.co.uk

From Homeowners: • Full name, email address, phone number, and property address • Details of the home improvement work required • Communication records between you and our team or trade partners • Any feedback or reviews submitted through the platform From Trade Partners: • Business name, trading name, and company registration number (where applicable) • Contact name, email address, and phone number • Business address and operating areas • Trade certifications, accreditations, and insurance details • Bank details for payment processing (handled securely via third-party payment processors) Technical Data (all users): • IP address, browser type, and device information • Pages visited, time on site, and referral source • Cookie data (see our Cookie Policy for full details)

We collect data through the following means: • Directly from you when you submit a lead enquiry, apply to become a trade partner, or contact us • Automatically through cookies and analytics tools when you browse our website • From third parties such as referral partners, marketing platforms, or publicly available business directories (for trade partner due diligence only)

We process your personal data on the following legal grounds under UK GDPR Article 6: • Matching homeowners with trade partners — Legitimate interests / Contract performance • Responding to enquiries and complaints — Legitimate interests • Sending service-related communications — Contract performance • Sending marketing communications — Consent • Fraud prevention and platform security — Legitimate interests • Compliance with legal obligations — Legal obligation Where we rely on legitimate interests, we have carried out a balancing test and are satisfied that our interests do not override your rights and freedoms.

We use your personal data to: • Match your home improvement enquiry with suitable vetted trade partners in your area • Facilitate communication between homeowners and trade partners • Manage trade partner applications, onboarding, and ongoing compliance • Send you relevant updates about your enquiry or account • Improve the performance and user experience of our platform • Detect and prevent fraud or misuse of the platform • Comply with our legal and regulatory obligations

We share personal data only where necessary and with appropriate safeguards in place. Recipients include: • Trade partners — homeowner contact details and project information are shared with matched trade partners to enable them to respond to your enquiry • Service providers — including hosting providers, CRM platforms, email delivery services, and analytics tools operating on our behalf under data processing agreements • Payment processors — for handling trade partner billing (we do not store card data ourselves) • Regulatory or legal bodies — where we are required to disclose data by law, court order, or regulatory authority We do not sell your personal data to any third party.

Where any of our service providers are based outside the UK or EEA, we ensure appropriate safeguards are in place, such as the UK's International Data Transfer Agreement (IDTA) or equivalent adequacy mechanisms, in accordance with UK GDPR Chapter V.

We retain personal data only for as long as necessary for the purposes set out in this policy: • Homeowner enquiry data — 24 months from last activity • Trade partner data — duration of the partner relationship plus 6 years (for contractual and legal compliance purposes) • Website analytics data — 26 months • Marketing consent records — until consent is withdrawn plus 1 year After these periods, data is securely deleted or anonymised.

Under UK GDPR, you have the following rights: Right of access — You can request a copy of the personal data we hold about you. Right to rectification — You can ask us to correct inaccurate or incomplete data. Right to erasure — You can ask us to delete your data where there is no longer a lawful basis for holding it. Right to restrict processing — You can ask us to limit how we use your data in certain circumstances. Right to data portability — You can request your data in a structured, machine-readable format. Right to object — You can object to processing based on legitimate interests or for direct marketing. Rights related to automated decision-making — We do not currently use fully automated decision-making that produces legal or similarly significant effects. To exercise any of these rights, contact us at: privacy@nowhomeimprovements.co.uk We will respond within one calendar month. There is no charge for exercising your rights unless requests are manifestly unfounded or excessive.

We will only send you marketing communications where you have given your explicit consent, or where we have an existing relationship with you and you have not opted out. You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us at privacy@nowhomeimprovements.co.uk.

We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, destruction, or alteration. These include encrypted data storage, access controls, and regular security reviews. No method of transmission over the internet is 100% secure. If you believe your data has been compromised, please contact us immediately.

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the UK's supervisory authority: Information Commissioner's Office (ICO) Website: ico.org.uk Helpline: 0303 123 1113 We would appreciate the opportunity to address your concerns before you contact the ICO, so please reach out to us first.

We may update this Privacy Policy from time to time. Where changes are material, we will notify you by email or via a prominent notice on our website. The latest version is always available at nowhomeimprovements.co.uk/privacy.